“SEGA UNIVERSE”: Beyond the Boundaries of Games
Under the concept of “NO OLD, STAY GOLD,” “SEGA UNIVERSE” is a project that shines a spotlight on classic titles—still beloved by fans—that differ from current releases. It aims to transcend the world of games and introduce new ways to enjoy them. As the first phase, we will launch an anniversary campaign focused on titles celebrating milestones in 2026, delivering entertainment content that is both nostalgic and fresh.
Concept Video, Key Visual, Official Website, and Official X Account Released
To mark the project’s launch, we have released a concept video, key visual, and official website.
“SEGA UNIVERSE” Concept Video
https://youtu.be/t1OXuMg5PWk?si=7k9d-r0zVxgQdhKK
“SEGA UNIVERSE” Official X
https://x.com/SEGA__UNIVERSE
Major IPs Celebrating Anniversaries in 2026
・“Out Run” (40th Anniversary)
Released in 1986 as an arcade driving game, it features simple gameplay but became a massive hit thanks to the exhilaration of racing through 15 different branching courses, its innovative multiple endings, and its memorable soundtrack. It remains a landmark driving game in arcade history.
・“Streets of Rage” (35th Anniversary)
A belt-scrolling action game that debuted in 1991 on the Sega Genesis home console. To restore peace to the city, former police officers Axel and Blaze take on the evil syndicate. The game gained popularity for its combat system featuring a wide variety of moves and its rhythm-filled soundtrack. The fourth installment in the series, released in 2020—the first in 26 years—sold over 2.5 million copies worldwide and generated significant buzz.
・『NiGHTS into dreams…』 (30th Anniversary)
Released in 1996 for the Sega Saturn home console. A boy and girl encounter NiGHTS, a dream-dweller who soars through the sky, and join forces to embark on an adventure to save the dream world. Developed by the team behind “Sonic the Hedgehog,” this one-of-a-kind flight action game continues to enjoy passionate support from many fans to this day thanks to its innovative concept and gameplay.
・『Sakura Wars』 (30th Anniversary)
Released in 1996 for the Sega Saturn home console, this landmark dramatic adventure game is set in the fictional “Taishō era,” a world where steam technology has advanced. The intricate animated sequences that bring the story to life captivated countless players.It won the CESA Awards (now Japan Game Awards) in 1996 and set the record for highest sales among original Sega Saturn titles at the time. Its popularity has transcended the realm of gaming, continuing to expand across various media, including anime, stage plays, drama CDs, novels, and manga.